Wednesday, February 2, 2011

Mark Mulligan on the Digital Music Impasse

If you missed Mark Mulligan’s blog on why digital music isn’t working and what we can do about it read a summary here or watch his Midem presentation below. Some key points include:
* consumer demand has already outpaced product evolution, again
* experience has replaced content as king, and is the product
* future music products need to be social, participative, accessible, relevant and connected (SPARC)
* music products must harness disruption quickly enough to prevent another massive chunk of the marketplace disappearing for good

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